Aktifimmo : Is Keops just another estate agency network?
Manuel Mario Matilla : Keops' ambition is to be the benchmark for quality services in the property business. Starting off as a property developer and constructor, by combining strong internal growth with an expansion in new activities, Keops has become in just a few years one of the leading property service groups in France.
Aktifimmo : How is your agency breaking new ground?
Sylvie Merle : Fist of all, through its design and its location. The agency itself is divided into three areas to better meet the needs of the customers and to take into account the commercial context of the discussion: welcome area (showroom), the reception, and a private office. At each stage of the commercial relation (getting in contact, getting to know the seller/buyer, signing the deed), the client will find user-friendly, suitable, surroundings. We therefore opted for a spacious agency, with warm colours, easily accessible with car parking facilities.
Aktifimmo : And the location?
Sylvie Merle : A good location is not measured by the number of people passing by, but by the number of people entering the agency and the quality of the contacts. We are in the centre of the village of Saint Aunes, in a street with lots of traffic but where the speed limit is low, which brings us many useful and "aktive" contacts.
Aktifimmo : Is a nice agency in a nice location enough?
Manuel Mario Matilla : Certainly not! The heart of our business is outside the agency, on the ground. It is only by going out to meet our clients that their doors open and the projects are born. Our commercial strategy is based on a strong presence on the ground, and an ongoing communication to promote KEOPS services, our products and our agency. In addition, we use modern tools of communication to reach the great majority of clients in France and Europe (Internet, daily and specialised papers, hoardings, etc...).
Sylvie Merle : We want to be innovators in a traditional business. We are going to participate in the economic, associative and cultural activities of the villages in the "Pays de l'Or". How will we get involved? We will exhibit works of local artists (paintings, sculptures, potteries?), we will further the development of existing local associations, as well as support any initiative which helps the local community.
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